Amazon.com/code – Complete Activation Guide

What is “amazon.com/code” used for?

  • The URL amazon.com/code (or sometimes amazon.com/mytv / amazon.com/gp/video/ontv/code) is used when you have a device-registration or activation code. Common cases include:
    • Linking a streaming device (TV, smart-TV, Fire TV, set-top box, etc.) to your Amazon / Prime Video account.
    • Activating or redeeming digital content (software, games) or services purchased via Amazon that require a code.
    • Redeeming gift cards or promotional credits. 
  • In short — if a device or Amazon service prompts you with a “code”, the “amazon.com/code” (or related) page is where you register that code so Amazon knows which account or device to link it to.

How to Register a Device / Activate via Code?

Here’s the typical flow when you need to register a device (e.g. a TV, streaming box, e-reader) or Prime Video:

  • On the device (TV, streaming device, Kindle, etc.), open the relevant Amazon app (often Prime Video or device setup). You’ll be shown a registration/activation code (often 5-6 characters). 
  • On a computer or other device with a web browser, go to amazon.com/code (or the URL shown in the prompt, e.g. amazon.com/mytv). 
  • If not already signed in, log in to your Amazon account.
  • Enter the code exactly as shown on your device, and then click “Register Device” (or equivalent) / Submit. 
  • Once accepted, the device is linked to your Amazon / Prime Video account — you should now have access to content, apps, streaming or purchases as applicable. 


👉 For example: this method applies if you install Prime Video on a smart TV or Android TV — after installing and opening the app, you’ll be prompted for a registration code; you then complete setup via amazon.com/code.

 

For Gift-Cards or Promotional / Purchase Codes

If you have a gift card, promo code or digital-content activation code:

  • Log in to your Amazon account.
  • Navigate to “Redeem a Gift Card” or “Redeem Code / Voucher / Courtesy Credit” depending on what you have.
  • Enter the code exactly, then click “Apply” or “Redeem.”
  • For digital items (eBooks, games, software), the item will then appear in your Amazon account or library for download/use. 

Common Issues & FAQs

Problem / Question What to Check / Do
No field to enter code shows up Make sure you're on the correct URL (amazon.com/code or the URL prompted by your device). If the page doesn’t load properly, try a different browser or device. 
Code not accepted / invalid Confirm you entered the code exactly (no extra spaces or typos). Some codes may expire — request a fresh code from the device/app if needed. 
Region / account mismatch Ensure your Amazon account and device region settings match the region for which the code was issued (some devices or services are region-specific). 
Already have Prime / already activated For gift-codes or subscription codes: if your account already has an active subscription, you may need to wait until expiry to redeem a new code. This reportedly applies for some Amazon gift/Prime-codes. > “you need to let the membership expire first. Then you can apply”

 

When Not to Use amazon.com/code

  • You don’t need this page just to log in to Amazon or browse/buy items. It’s only for codes (device registration, activation, gift/promo codes, digital content).

  • For standard web purchases, checkout, or purchases of physical items — you don’t use this code method.

  • If a code was emailed to you for a gift card or Amazon balance, you'd likely use the “Redeem a Gift Card / promotional credit” section in account settings, not always amazon.com/code specifically.

 

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Last modified: 2025-12-06Powered by